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Para los que estais haciendo campañas a nivel internacional…..

Para estos, Google ha mejorado su herramienta de google adwords, para que un usuario medio puede realizar campañas de publicidad por mercados objetivos de una forma más senzilla y utilizando google maps.

Os dejo este artículo posteado por Adam Green

There have been a number of updates to Google Adwords and Google Analytics lately, so I thought the SEOmoz community might want a summary of them.  For the most part, I am impressed with the new features and Google should be applauded for listening to their user base and responding with these additions. 

 - AdWords Geographical Targeting with Google Maps

Although geographical targeting is not perfect, this new mapping feature does make it easier for the average user.  Google has introduced a new system where users can see targeted areas using Google Maps.  I like this feature a lot because it allows me to see the surrounding towns and cities which I might want to include in my targeting for a particular local client.  This is especially handy for those who manage clients outside of their geographic area.

Some new improvements include Google’s creation of “bundles,” where you can bundle together specific regions like Central America or Africa.

Where this system falls short, and this is a long standing issue with geo targeting, is the fact that a user sitting in City Example X, may not have an IP address registered to that location.  Thus, when developing campaigns it can be a good idea to develop campaigns with the city keyword as a geographic qualifier and even test the effectiveness of the polygon targeting tool.

Here is what the map targeting looks like for a client looking to target the Toronto region in Canada:

 

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Tags: googleadwords para publicidad internacional