Tendencias sobre la publicidad online

Por : James Watt :Internet Marketing Specialist

Social networking may not fit into “search engien marketing”, however it is becoming a huge factor in online advertising. With Facebook and Myspace offering demographically targeted advertising platforms, companies will soon have more options for spending their online advertising dollars.

Google is certainly taking note of this trend with the acquisition of YouTube and the deal to advertising on MySpace as is MSN with their investment in Facebook.

There are huge privacy issues with this demographic future. Nonetheless, the ability to advertising directly to your target market is a force. The future? I see a combination of search engine marketing with social network demographic targeting. Meaning rather than just advertising to someone who searches for “blue widgets” or advertising to everyone who is male age 25 – 30 who likes golf, show your ads to every male age 25 – 30 who likes golf and searches for “blue widgets”. This micro targeting would provide the ideal situation for those concerned with ROI….and who isn’t?

MSN tried this model, but seemed to lack the data and ability. Google is collecting a lot of data about its huge user base and I am sure this will eventually be reflected within their PPC model.

Links:

• http://www.facebook.com/ads/
• http://mashable.com/2006/10/09/confirmed-google-buys-youtube/
• http://blog.searchenginewatch.com/blog/060807-174705

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Tags: futuropublicidad online