Top 10 Properties for October
Google was the most visited property in Germany, with 23.1 million unique visitors age 15
or older, reaching 69 percent of the total German Internet audience. It was
followed by eBay which attracted 17.4 million unique visitors, a 52 percent
reach. T-Online Sites and Yahoo! Sites were the fastest growing of the top ten
properties in Germany, both growing their visitor base by 8 percent from
September to October. T-Online attracted 13.8 million visitors while Yahoo!
reached 12.1 million
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Top 10 German Online Properties Ranked by German Unique Visitors October 2007 vs. September 2007 Total Germany, Age 15+ – Home and Work Locations* Source: comScore World Metrix |
* Excludes traffic from public computers such as
Internet cafes or access from mobile phones or PDAs
Strikes Drive Traffic to Transport and News Sites
The strikes which have brought German rail services to a standstill in recent weeks
sparked an upsurge in traffic to German transportation and news sites in
October. The second largest property in the ranking of the top ten fastest
growing properties was Deutsche Bahn, the company now at the helm of the
formerly state owned German railways. The property grew 15 percent to 5.5
million unique visitors in October, as commuters flocked online to find
information on affected routes.
There were also notable increases for a number of news and information sites.
Sueddeutscher Verlag Sites was up 17 percent to 1.8 million unique visitors,
Hubert Burda Media grew eleven percent to just under four million, and ARD
Sites, the largest property in the top ten fastest growing, grew 11 percent to
seven million unique visitors.
“The recent round of strikes, particularly in the transport sector, has had a
significant impact on German Internet usage,” said Bob Ivins, EVP of European Markets
for comScore. “Over half a million more commuters visited Deutsche Bahn in
October than in the previous month., Since the strikes’ disruptions increased
in November making it difficult to get to work, it will be very interesting to
see if we observe an increase in ‘telecommuting via the Internet’ in the
November comScore data.”
Top 10 Gaining Properties for October
It appears that the European release of Xbox title Halo 3 on September 27 has ignited interest
in gaming. A number of gaming sites were among the top ten fastest growing
properties in October. Online gaming portal, Spill Group, increased total
traffic 19 percent to 1.7 million unique visitors, while Zylom – a site
providing free online and downloadable games – grew 17 percent to 2.3 million. IDG
Entertainment, an online network of multi-platform gaming magazines, including
gamestar.de and gamepro.de, also enjoyed a growth of 17 percent to reach 1.7
million unique visitors.
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Top 10 German Gaining Properties Ranked by Percentage Change in German Unique October 2007 vs. September 2007 Total Germany, Age 15+ – Home and Work Locations* Source: comScore World Metrix |
* Excludes traffic from public computers such as
Internet cafes or access from mobile phones or PDAs
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