77 formas de aumentar las visitas a su sitio web.

consejos por :Allan Gardyne de AssociatePrograms.com
Consejo de tráfico #1 – Alta calidad, contenido único.
· Consejo de tráfico #2 – Siga añadiendo contenido.
· Consejo de tráfico #3 – Nombre de dominio recordable.
· Consejo de tráfico #4 – Compre el nombre de dominio equivocado.
· Consejo de tráfico #5 – Nombre de dominio fácil de leer.
· Consejo de tráfico #6 – Palabras clave en ficheros de imágenes.
· Consejo de tráfico #7 – Investigación seria de palabras clave.
· Consejo de tráfico #8 – Mejore los títulos de las páginas.
· Consejo de tráfico #9 – SEO orgánico.
· Consejo de tráfico #10 – Envíe a directorios.
· Consejo de tráfico #11 – Envíe a directorios de nichos.
· Consejo de tráfico #12 – Distribución de artículos.
· Consejo de tráfico #13 – Escriba artículos para otros sitios.
· Consejo de tráfico #14 – Envíe artículos a boletines.
· Consejo de tráfico #15 – Envíe consejos a blogs.
· Consejo de tráfico #16 – Palabras clave en perfiles online.
· Consejo de tráfico #17 – Enlaces unidireccionales.
· Consejo de tráfico #18 – Invite a otros a publicar contenido.
· Consejo de tráfico #19 – Publicación de boletín.
· Consejo de tráfico #20 – Directorios de boletines.
· Consejo de tráfico #21 – Publique un mini-curso.
· Consejo de tráfico #22 – Escriba testimonios.
· Consejo de tráfico #23 – Sea útil en los foros.
· Consejo de tráfico #24 – Ponga anuncios gratis en foros.
· Consejo de tráfico #25 – Sea útil en listas de discusión.
· Consejo de tráfico #26 – Notas de prensa ricas en palabras clave.
· Consejo de tráfico #27 – Cree un blog vivo.
· Consejo de tráfico #28 – RSS feeds en su blog.
· Consejo de tráfico #29 – RSS para el email.
· Consejo de tráfico #30 – Elimine los enlaces rotos.
· Consejo de tráfico #31 – Podcasting.
· Consejo de tráfico #32 – Use un hospedaje fiable.
· Consejo de tráfico #33 – Retuerza los enlaces internos.
· Consejo de tráfico #34 – Persiga nuevas modas y temas calientes.
· Consejo de tráfico #35 – Persiga nuevos programas de afiliados.
· Consejo de tráfico #36 – Analice sus logs.
· Consejo de tráfico #37 – Hágase socio de asociaciones de negocios.
· Consejo de tráfico #38 – Añada un foro a su sitio.
· Consejo de tráfico #39 – Escriba informes gratis o libros blancos.
· Consejo de tráfico #40 – Escriba informes customizables.
· Consejo de tráfico #41 – Envíe a directorios de ebooks.
· Consejo de tráfico #42 – Ofrézcase como columnista.
· Consejo de tráfico #43 – Ofrézcase a moderar parte de un foro.
· Consejo de tráfico #44 – Haga algo gracioso.
· Consejo de tráfico #45 – Sea estrafalario o controvertido.
· Consejo de tráfico #46 – Etiquete (tag) su blog.
· Consejo de tráfico #47 – Sitios web de periódicos.
· Consejo de tráfico #48 – Suba y etiquete (tag) sus fotos.
· Consejo de tráfico #49 – Use montajes.
· Consejo de tráfico #50 – Cree “cebo para enlaces” deliberadamente.
· Consejo de tráfico #51 – Sindique su material.
· Consejo de tráfico #52 – Posiciónese como experto.
· Consejo de tráfico #53 – Cree un perfil en Amazon.com.
· Consejo de tráfico #54 – Combine JV’s con captura de email.
· Consejo de tráfico #55 – Intente la publicidad offline.
· Consejo de tráfico #56 – Ponga un enlace en Yahoo! Answers.
· Consejo de tráfico #57 – Consiga enlaces de eBay.
· Consejo de tráfico #58 – Consiga enlaces de AdSense.
· Consejo de tráfico #59 – Añada comentarios útiles en los blogs.
· Consejo de tráfico #60 – Añada contenido que enganche.
· Consejo de tráfico #61 – Añada a su sitio anuncios clasificados.
· Consejo de tráfico #62 – Redes sociales. Bookmarking social.
· Consejo de tráfico #63 – Cree su propio club de fans.
· Consejo de tráfico #64 – Anuncios PPC efectivos.
· Consejo de tráfico #65 – Compre anuncios en boletines.
· Consejo de tráfico #66 – Compre enlaces de texto – ¡con cuidado!
· Consejo de tráfico #67 – Anúnciese en sitios menos obvios.
· Consejo de tráfico #68 – Cree software gratuito.
· Consejo de tráfico #69 – Cree software descargable.
· Consejo de tráfico #70 – Consiga publicidad para su software.
· Consejo de tráfico #71 – Cree un video gracioso.
· Consejo de tráfico #72 – Use una presentación de firma.
· Consejo de tráfico #73 – Piense en viral.
· Consejo de tráfico #74 – Email página a un amigo.
· Consejo de tráfico #75 – Añadir a favoritos.
· Consejo de tráfico #76 – Comience un programa de afiliados.
· Consejo de tráfico #77 – Páginas acerca de nosotros.

comScore.com, nos da el Ranking de Webs más visitadas en Alemania

Top 10 Properties for October

Google was the most visited property in Germany, with 23.1 million unique visitors age 15
or older, reaching 69 percent of the total German Internet audience. It was
followed by eBay which attracted 17.4 million unique visitors, a 52 percent
reach. T-Online Sites and Yahoo! Sites were the fastest growing of the top ten
properties in Germany, both growing their visitor base by 8 percent from
September to October. T-Online attracted 13.8 million visitors while Yahoo!
reached 12.1 million

Top 10 German Online Properties Ranked by German Unique Visitors October 2007 vs. September 2007 Total Germany, Age 15+ – Home and Work Locations* Source: comScore World Metrix

* Excludes traffic from public computers such as
Internet cafes or access from mobile phones or PDAs

Strikes Drive Traffic to Transport and News Sites

The strikes which have brought German rail services to a standstill in recent weeks
sparked an upsurge in traffic to German transportation and news sites in
October. The second largest property in the ranking of the top ten fastest
growing properties was Deutsche Bahn, the company now at the helm of the
formerly state owned German railways. The property grew 15 percent to 5.5
million unique visitors in October, as commuters flocked online to find
information on affected routes.

There were also notable increases for a number of news and information sites.
Sueddeutscher Verlag Sites was up 17 percent to 1.8 million unique visitors,
Hubert Burda Media grew eleven percent to just under four million, and ARD
Sites, the largest property in the top ten fastest growing, grew 11 percent to
seven million unique visitors.

“The recent round of strikes, particularly in the transport sector, has had a
significant impact on German Internet usage,” said Bob Ivins, EVP of European Markets
for comScore. “Over half a million more commuters visited Deutsche Bahn in
October than in the previous month., Since the strikes’ disruptions increased
in November making it difficult to get to work, it will be very interesting to
see if we observe an increase in ‘telecommuting via the Internet’ in the
November comScore data.”

Top 10 Gaining Properties for October

It appears that the European release of Xbox title Halo 3 on September 27 has ignited interest
in gaming. A number of gaming sites were among the top ten fastest growing
properties in October. Online gaming portal, Spill Group, increased total
traffic 19 percent to 1.7 million unique visitors, while Zylom – a site
providing free online and downloadable games – grew 17 percent to 2.3 million. IDG
Entertainment, an online network of multi-platform gaming magazines, including
gamestar.de and gamepro.de, also enjoyed a growth of 17 percent to reach 1.7
million unique visitors.

Top 10 German Gaining Properties Ranked by Percentage Change in German Unique Visitors October 2007 vs. September 2007 Total Germany, Age 15+ – Home and Work Locations* Source: comScore World Metrix

* Excludes traffic from public computers such as
Internet cafes or access from mobile phones or PDAs

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Tags: marketingdigital internacional alemania

Tendencias sobre la publicidad online

Por : James Watt :Internet Marketing Specialist

Social networking may not fit into “search engien marketing”, however it is becoming a huge factor in online advertising. With Facebook and Myspace offering demographically targeted advertising platforms, companies will soon have more options for spending their online advertising dollars.

Google is certainly taking note of this trend with the acquisition of YouTube and the deal to advertising on MySpace as is MSN with their investment in Facebook.

There are huge privacy issues with this demographic future. Nonetheless, the ability to advertising directly to your target market is a force. The future? I see a combination of search engine marketing with social network demographic targeting. Meaning rather than just advertising to someone who searches for “blue widgets” or advertising to everyone who is male age 25 – 30 who likes golf, show your ads to every male age 25 – 30 who likes golf and searches for “blue widgets”. This micro targeting would provide the ideal situation for those concerned with ROI….and who isn’t?

MSN tried this model, but seemed to lack the data and ability. Google is collecting a lot of data about its huge user base and I am sure this will eventually be reflected within their PPC model.

Links:

• http://www.facebook.com/ads/
• http://mashable.com/2006/10/09/confirmed-google-buys-youtube/
• http://blog.searchenginewatch.com/blog/060807-174705

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Tags: futuropublicidad online

Situación actual de las búsquedas mundiales

Si nuestra estrategia en Internet se dirige a varios mercados, es interesante leer este articulo, para darnos cuenta, que Google NO es el rei de las buscadores ( aunque a nivel global se acerque). Por mucho que en España el uso de Google sea alrededor del 90%, vemos que en otros paises no es así, i por lo tanto si nos queremos posicionar en esos mercados deberemos tener en cuento otros buscadores.

Understanding the Global Search Marketplace

By Kevin Ryan, Search Engine Watch, Nov 28, 2007

The first part of this column sparked a lot of questions about how search usage information is accumulated, and by whom. Before we get started, let’s take a look at how this information is collected and how projections of search engine usage are made.

When measuring search activity, providers like comScore take into account Web users over the age of 15. When referring to specific sites’ market share (i.e. “Yahoo’s percentage of market share”), every point of that percentage includes directory, image, Web, news, audio, and map search.

The bulk of search growth is coming from emerging marketplaces around the world, but remember, we’re talking about search activity, or number of searches drawn from observations based on a sample of the population of the Web being observed.

For example, looking at the Web’s top 50 search properties around the world, Google ranks number one, followed by Yahoo, then Baidu. The data starts to sound more interesting when you chop it up by region.

Google’s World

If the world consisted only of Google search, roughly 60 percent of the world would belong to Google. comScore measures data from most of the connected world, including the U.S., China, Canada, Mexico, South Korea, United Kingdom, Japan, Germany, and France.

Most of Google’s searches are outside the U.S., to the tune of about 77 percent. In a regional distribution cross section comparing Google, Yahoo, Microsoft, and AOL coverage, Europe represented 30 percent of total search activity (July 2007), followed by North America at 26 percent, and the Asia/Pacific region at 34 percent. The Middle East accounts for 3 percent of searches, while Latin America accounts for 7 percent of total searches.

As of July 2007, Google received 41 percent of its searches from European countries, while Yahoo held steady at 7 percent. Microsoft is the big European search champion with 19 percent of searches coming from the EU.

North America tells a different story, with Google at 23 percent, Yahoo at 31 percent, and Microsoft at 60 percent. Not surprisingly, AOL received 82 percent of its searches from North America.

The Emerging World

Searches are up all over the world, and it’s an interesting juxtaposition to think of the rest of the world as “emerging” compared to North America and Europe. While North America and Europe still account for 60 percent of the world’s search activity, these two areas saw only a 16.9 percent and 12 percent growth, respectively, between January and July 2007.

The biggest growth came from Latin America, which increased search activity by more than 30 percent in seven months. The Middle East and Africa contributed only 3 percent of overall search activity while experiencing more than 22 percent growth.

The big countries in these regions might come as a surprise to the unindoctrinated. Brazil, Mexico, Argentina, Chile, and Argentina represent the top five search countries in the Latin American scope of measurement. In the Middle East-Africa region, Israel and South Africa are the leading search countries.

Planet Dominator

Each portal is struggling to gain market share in every corner of the globe. In some areas, regional players dominate due to linguistic or regulatory issues. For example, China’s Baidu and South Korea’s Naver.com are threats to the search world giants, Yahoo and Google.

Speaking of China’s fast growing (but not purchasing anything) online population: while Microsoft sites receive less traffic than Google or Yahoo, search volume increased at a much higher rate for Microsoft sites. From January to July 2007, China ranked second in total world search volume and Microsoft increased its volume 57 percent, compared to Google’s 31 percent.

Yahoo is playing second fiddle in many countries throughout the world, but not in Japan, South Korea, Taiwan, Malaysia, and Hong Kong. While Google is maintaining strong search volume growth throughout the world, Yahoo is not to be dismissed, particularly in the Asia/Pacific region.

The old clichés about search being anybody’s game in a young industry still ring true. Global economic conditions will affect the overall growth of not only search activity, but search-driven commerce.

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Tags: Buscadoresinternacionales

Pasos para optmitzar un web en 60 minutos

Este artículo está extraido www.smallbusinesssem.com .

Siguiendo estos pasos cualquier empresa puede optimizar su página web para los buscadores, pero no tenemos que olvidar que el posicionamiento no es solo tecnología y seguir unos pasos. Tenemos que pensar en estrategia y dar respuestas a les preguntas que los usuarios realizan en los buscadores.

 

SEO Your Site in Less Than an Hour

A. Visit the home page, www.domain.com.

1. Does it redirect to some other URL? If so, that’s bad.
2. Review the Page Title. Does it use relevant, primary keywords? Is it formatted correctly?
3. Review site navigation:
   • Format — text or image? image map? javascript? drop-downs? Text is best.
   • Page URLs — look at URL structure, path names, file names. How long are URLs? How far away from the root are they? Are they separated by dashes or underscores?
   • Are keywords used appropriately in text links or image alt tags?
4. Review home page content:
   • Adequate and appropriate amount of text?
   • Appropriate keyword usage?
   • Is there a sitemap?
   • Do a “command-A” to find any hidden text.
   • Check PageRank via SearchStatus plugin for Firefox
5. View source code:
   • Check meta description (length, keyword usage, relevance).
   • Check meta keywords (relevance, stuffing).
   • Look for anything unusual/spammy (keywords in noscript, H1s in javascript, etc.).
   • If javascript or drop-down navigation, make sure it’s crawlable.
   • Sometimes cut-and-paste code into Dreamweaver to get better look at code-to-page relationship.

B. Analyze robots.txt file. See what’s being blocked and what’s not. Make sure it’s written correctly.

C. Check for www and non-www domains — i.e., canonicalization issues. Only one should resolve; the other should redirect.

D. Look at the sitemap (if one exists).

1. Check keyword usage in anchor text.
2. How many links?
3. Are all important (category, sub-category, etc.) pages listed?

E. Visit two category/1st-level pages.

Repeat A1, A2, A3, A4, and A5 – this will be quicker since many objects (header, footer, menus) will be the same. In particular, look for unique page text, unique meta tags, correct use of H1s, H2s to structure content.

Check for appropriate PageRank flow. Also look at how they link back to home page. Is index.html or default.php appended on link? Shouldn’t be.

F. Visit two product/2nd-level pages.

Same steps as E.

Also, if the site sells common products, find 2-3 other sites selling same exact items and compare product pages. Are all sites using the same product descriptions? Unique content is best.

G. Do a site:domain.com search in all 3 main engines.

Compare pages indexed between the three. Is pages indexed unusually high or low based on what you saw in the site map and site navigation? This may help identify crawlability issues. Is one engine showing substantially more or less pages than the others? Double-check robots.txt file if needed.

H. Do site:domain.com *** -jdkhfdj search in Google to see supplemental pages.

All sites will have some pages in the supplemental index. Compare this number with overall number of pages indexed. A very high percentage of pages in the supplemental index = not good.

I. Use Aaron’s SEO for Firefox extension to look at link counts in Yahoo and MSN. If not in a rush, do the actual link count searches manually on Yahoo Site Explorer and MSN to confirm.

…..END…..

That’s what I do when making a quick SEO site analysis. Important: This is for identifying problems, not fixing them. And it doesn’t replace a real and complete SEO analysis. (There are several shortcomings, for example. Here’s one: Steps E and F assume that all category pages across the site will be the same, and that all product pages will be the same. This is not always the case, so you may miss problems/issues that a real, deeper analysis would reveal.)

Questions for you:

- What other flaws do you find with this?

- What other steps do you take when doing a quick SEO analysis?

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¿¿¿ Cómo Funciona el PAGE RANK ???

Este articulo os puede ayudar a entender su funcionamiento, bueno eso espero…

Posted by SiFishkin

INTRO From Rand: Although my grandfather, Si Fishkin, has attended many industry events, provided coverage and helped with premium Q+A as well as some of our consulting work, this is his first post on the SEOmoz blog. Si was in town for the Thanksgiving holiday and generously contributed some time to the blog. Please welcome him!

---

Last week, Rand posted a video and some diagrams that I believe may be misinterpreted or misleading. To help make PageRank more clear, I’ve enlisted his help to construct some diagrams that should help to explain the issue succinctly.First, a simple and general explanation of PageRank:

For those who are curious, the original PageRank formula is documented here, and I also like Ian Rogers’ PageRank explained, here. Below, I’ve shown how pages acquire PageRank:

Next, a look at the ability of pages to pass PageRank:

In order to understand PageRank deeply, a few examples follow, moving from simple to slightly more complex:

In the original PageRank formula, link weight is divided equally among the number of links on a page. This may not hold true today, but is still valuable to understanding the original intent. Next, a more complex example that shows PageRank flow back and forth between pages that link to one another:

Finally, an example showing how PageRank can be “leaked.” This diagram more accurately illustrates the concept Rand attempted to describe. The leak is not occuring due to a “leaky bucket” scenario, but rather, because PageRank that could be flowing to pages on the site is now lost to Wikipedia:

The PageRank “leak” concept presented a fundamental flaw in the algorithm once it became public. Like Pandora’s box, once those creating pages to rank at Google investigated PageRank’s founding principles, they would realize that linking out from their own sites would cause more harm than good. If a great number of websites adopted this philosophy, it could negatively impact the “links as votes” concept and actually damage Google’s potential.

Rand and I both tend to believe that it is likely Google has changed and refined the PageRank algorithm many times. However, familiarity and comfort with the original algorithm is certainly a responsibility for those who practice optimization of Google results. As a caveat, I’ve included this graphic that Rand created several months ago for the blog to help show that while PageRank may present one way links as passing value, other concepts certainly exist.

Several resources that proved valuable during my investigations into PageRank include:

• Google Page Rank Whitepaper from Ian Rogers
• Braintiques’ Chapters on Google & PageRank
• The original Google paper – Anatomy of a Large-Scale HyperTextual Web Search Engine
• An impressively detailed PageRank Calculator from WebWorkshop

I am currently working with Rand on another blog post about using nofollow to control the flow of PageRank. I hope to have that entry up soon.

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Tags: pagerank

Cómo animar a las Pimes a que participen en la web social

Artículo de Lisa Barone, que nos da argumentos a empresas como i-marketingconutling para convencer a nuestros clientes .

How to Encourage Clients to Engage In Social Media

Dealing with clients sometimes means having to rein them in. Take Bob, for example. Bob was doing some reading on the Web the other day and he heard that making it to the front page of Digg will automatically make him a millionaire and turn his unborn children smarter, prettier and more well-liked. He wants to be on Digg. Right. Now. He doesn’t care what you have to do to get him there.

But not all clients are like Bob. Sometimes you get clients that are more like Susan — afraid of social media and convinced that “widgets” are what they call scary Australians. Susan would rather stick with traditional search engine optimization methods, than try anything new. It’s your job as her SEO to encourage her to try new things that may help with her Internet marketing efforts. You have to calm her fears.

Here are some of the common fears we see and some tips on how to get clients to Just Let Go.

Client Fear #1: Control! Don’t make me give up my control!

This is a big one. Most clients are terrified of giving up complete control of their brand or image. They’re afraid that entering the social space will open the door for their users (and maybe their competition) to start talking about them. And what if it’s negative?

There are two things you need clients to understand. First, their customers and competitors are already talking about them. By participating in the conversation, it at least gives them some ability to control what is being said. Second, realize that social media isn’t about giving up control of your brand to the masses; it’s about accepting the evolution that’s occurring. By connecting with users, you’re left better able to form positive relationships and act on the insight they provide. Don’t look at it as handing yourself over to the wolves; think of it as a way to get your customers to work for you.

An example of this in action: Customer Reviews.

Sure, you may be terrified to actually let customers comment on your products directly on your Web site, but you shouldn’t be. During the User Generated Content & Search panel at last month’s SES San Jose, Matt McGee told the audience that 85 percent of the reviews on Yelp are positive, and that 80 percent of the users leaving ratings on BazaarVoice.com are giving 4 or 5 stars. People aren’t as vicious as we tend to think they are (only Susan). And so what if you do get a few bad eggs? Negative comments help to build trust in a brand. People become skeptical when they only hear good things. In other words, haters give you street cred!

Client Fear #2: Social media has nothing to do with my industry!

Not every site is going to lend itself to social media, but many will. Sometimes it’s your job to help your clients to see that. Say you have a client who is an environmental planner. They may not feel that social networking can help them or that’s there’s even a place for them on the Web. They’re wrong. Take away this fear by doing some research and showing them the neighborhoods that care about the same things they do. Maybe they’re not familiar with sites like Care2 or BeGreenNow. Be their guide.

Don’t force your clients into social media, but if you feel like there’s an opportunity that they’re missing out on, show them that. Help them understand that just because they have a “traditional job” doesn’t mean they can’t benefit from social media.

An example of this in action: Your client is a veterinarian who just now decided to build a Web presence.

Encourage them to get involved with one of the million animal-related social networks out there (Dogster, MyCatSpace, Animal Buds, etc) and help answer animal-related health questions for users. Try to find a local version of these sites. Allow clients to ask questions directly on their site, or create their own animal board where users can join and talk about their pet hamsters. By simply joining the conversation, you can help your client build a strong community around their practice, while also setting themselves up as an expert.

Client Fear #3: Social Media is “silly”. If I try it, I’ll look silly too!

Plenty of large corporations have begun to realize the positive effect that “socializing” can have on their brand, but even more of them haven’t. To them, social media is that annoying thing that will be going away soon. It’s what all the kids are into. They are far too sophisticated for that.

Wrong. By not participating in social networking and somehow thinking you’re “above” it, it makes you look old and tragically unhip to your audience. By being anti-social and refusing to leave their bubble, these large corporations are actually hurting themselves. Ask them how they’re going to explain to their CEO why that little mom and pop shop doing all that silly viral stuff is outranking them for their site’s most important keywords? What big corporations sometimes fail to realize is that social media gives them a unique opportunity to interact with brand evangelists and potential customers.

An example of this in action: The Will It Blend video.

How much money does Apple have to spend on advertising and search engine optimization? I’m thinking a lot, right? So then explain to me why some folks armed with just a blender, a video camera and an iPhone were able to challenge them in the rankings for one of this year’s most highly competitive term – “iPhone”. In this case, Apple probably didn’t mind the all the fuss about the Will It Blend video, but it’s a good example of how the little guy can outrank even the biggest of dogs if they’re crafty enough.

Again, I’m not saying that social media is a perfect fit for everyone. If you don’t think it will work for your client, don’t waste your time trying to sell them. But if you do think it’s something they could really benefit from, don’t let their own fears stand in the way of their success. Sometimes a little education may be all they need to go from a total Susan to gung-ho Bob.

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Tags: socialmedia

Interesante video sobre la definición de web 2.0

The Machine is Us/ing Us (Final Version)

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El Éxito de Facebook

Interesante post, sobre el éxito de Facebook.
Este articulo proviene del blog de Martin Varsavsky y esta escrito por Maria Frick.

 

Después de mi visita a sus oficinas, sigo maravillado con Facebook. Creo que representa claramente la filosofía y el éxito de la Web 2.0. Y explico por qué…

Facebook, con 25 millones de usuarios, es la segunda red social más exitosa de Internet después de MySpace (con 57 millones). Y crece con una rapidez increíble, que supera tres veces a la de su rival. ¿A qué se debe este éxito? A dos factores fundamentales.

En primer lugar, Facebook, que se creó como una versión en línea de los “facebooks” de las universidades americanas, abrió sus puertas a cualquier persona que cuente con una cuenta de correo electrónico. Los “facebooks” son publicaciones que hacen las mismas universidades al comienzo del año académico, que contienen las fotografías y nombres de todos los estudiantes y que tienen como objetivo ayudar a los estudiantes a conocerse mutuamente. Facebook llevó esta idea a Internet, primero para los estudiantes americanos y luego para el mundo entero.

Facebook nació en 2004 como un hobby de Mark Zuckerberg, en aquél momento estudiante de Harvard, y como un servicio para los estudiantes de su universidad. Pero el éxito marcó, desde este comienzo, el acelerado desarrollo de esta idea inicial: en su primer mes de funcionamiento Facebook contaba con la suscripción de más de la mitad de los estudiantes de Harvard, y se expandió luego a las universidades MIT, Boston University y Boston College y las más prestigiosas instituciones de Estados Unidos. Un año después, Facebook tenía más de un millón de usuarios, una oficina en Palo Alto y había recibido el apoyo financiero de Peter Thiel primero (co- fundador de Pay-Pal y inversor ángel) (500 mil U$D) y de Accel Partners después ($12.7 millones). Ese mismo año incorporó, además, a los alumnos de más de 25 mil escuelas secundarias y dos mil universidades (otras universidades de Estados Unidos y universidades extranjeras), logrando un total de 11 millones de usuarios. En 2006, Facebook introdujo más universidades extranjeras y desarrolló nuevos servicios en su plataforma, tales como Facebook Notes (una herramienta de blogging con tagging, imágenes y otras utilidades) o la importación de blogs de servicios como Xanga, LiveJournal o Blogger y (ya en 2007) Facebook Marketplace, que compite con Craigslist. También implementó acuerdos comerciales con iTunes y recibió una inversión de capital adicional de 25 millones de dólares por parte de Peter Thiel, Greylock Partners y Meritech Capital Partners.

Pero, más allá de lo increíble de este crecimiento, lo más importante es que en 2006 Facebook se “hizo público” permitiendo que no sólo los estudiantes de determinadas universidades o escuelas americanas participaran en él, sino que todas las personas que tengan correo electrónico puedan formar parte de su comunidad. Facebook se convirtió entonces en una comunidad de comunidades: en él se conectan estudiantes, empresas, y gente que – en base a sus intereses – puede elegir participar en una o más redes, en relación a su situación académica, su lugar de trabajo o región geográfica. Es una comunidad creada por y en función de sus miembros, ¡ése es justamente el espíritu de la Web 2.0!

En segundo lugar, en Mayo de este año, Facebook abrió su lanzó la Plataforma Facebook, una nueva herramienta para desarrolladores que permite integrar con la popular aplicación Facebook y, al mismo tiempo, crear nuevas oportunidades de negocios. La idea es integrar los productos de otros con la red social de Facebook y que los usuarios puedan utilizarlos desde Facebook. Por ejemplo: cualquier podría construir un sistema de recomendaciones de películas basándose en los contactos del usuario en Facebook y ofrecerlo dentro de la misma red.

La propuesta económica es esta: quienes construyan algo sobre Facebook se quedarán con el dinero generado por la publicidad o por las transacciones. Lo más importante, sin embargo, es la dimensión viral del sistema: “cuando un amigo agrega una aplicación aparece en su página y en su perfil. Cliquear lleva a la aplicación y permite interactuar directamente con ella”. Todos los amigos ven la elección y la consideran como un voto a favor lo cual los alienta a probarla ellos también. Así lo demuestran, además, los hechos. A los 10 días del lanzamiento, el número de aplicaciones disponibles había pasado de 85 a más de 300. ilike, la más popular, comenzó con mil abonados a la mañana siguiente del lanzamiento. A los dos días eran 300.000. Gana ahora 200.000 abonados por día y su presencia en Facebook superó al sitio original.

Esta ha sido, sin lugar a dudas, una estrategia muy interesante. Especialmente porque es radicalmente opuesta a la estrategia de la red social de más éxito, MySpace, que funciona como un universo cerrado en el que cada usuario puede utilizar en “su espacio”. La jugada de Facebook es la de ser una plataforma como lo puede ser Youtube, pero en lugar de con vídeos, con widgets que los usuarios puedan integrar en sus perfiles y que ofrezcan servicios extra. Porque el punto es que si logra convertirse en una plataforma tiene mucho que ganar: más servicios para sus usuarios y funcionalidades que por si mismo tardaría mucho en construir pero que las harán terceros. Y es que, en realidad, Facebook pretende volverse algo como un sistema operativo: el “sistema operativo social de la Web“, según llegó a declarar Mark Zuckerberg. O, en otras palabras, el anillo único de las redes sociales en línea, la madre de todas las comunidades del planeta. Y todo esto con un espíritu que – sin dejar de ser empresarial – promueve la apertura, las nuevas ideas y la interacción de las personas y los distintos proyectos. Una suma en la que ganan todos.

Articulo escrito por Maria Frick con la mayoría del material proveniente de la Wikipedia en inglés

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